Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals.
- Getting links to your website
- Finding new readers
- Attracting subscribers
- Ranking in search engines for competitive keywords
- Highlighting archived material
But what exactly is cornerstone content?
Watch our short video for cornerstone content
Here’s our video for the definition of cornerstone content:
And for those of you who would prefer to read, here’s the transcript:
Online, cornerstone content is the basic, essential, and indispensable information on your website that answers common questions, solves problems, entertains, educates, or all of the above.
The key is creating compelling content that’s worth linking to and then finding ways to get the word out. A page hosting cornerstone content helps readers by pulling all of your content about a specific topic together in one place.
You’ll often link to your cornerstone pages in your everyday content because they help define common topics you talk about on your website.
Each cornerstone content page is a home for related content. It groups basic, essential, and indispensable information onto one page.
Cornerstone pages let you highlight your most important archived content. They also help you attract links, get subscribers, and increase traffic.
And that’s the goal of every profitable website.
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Additional cornerstone content resources
More in-depth cornerstone content education can be found in these articles:
- Your Cornerstone Content Blueprint: Answers to 9 Common Questions
- 11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]
- A Practical Approach to Using Powerful Cornerstone Content on Your Site
- This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post
- How to Create Cornerstone Content That Google Loves
Learn more from the Content Marketing Glossary
We’ll feature the other videos soon, but if you don’t want to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.
By the way, let us know if you have any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.
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