Rainmaker Rewind: Strategies for B2B Podcasting, with Clark Buckner

Rainmaker.FM rewind

You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business.

This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss.


Tune in to hear the five steps Clark follows when he’s planning out content strategy for a B2B podcast. They also discuss the reasons you should design your content to align with business and marketing goals.

Plus: the magical power of well-defined workflows and Clark’s favorite strategy for recruiting and incubating new talent.

Listen and learn.

Here are two more episodes you shouldn’t miss this week:


Rainmaker Digital’s Chief Content Writer, Demian Farnworth, sat down with Ash Roy on Productive Insights to uncover the secrets of great web writing.

Rainmaker FM Elsewhere: Demian Farnworth on Productive Insights


In this episode of Zero to Book, Pamela Wilson shares a few of the ways life has thrown a wrench into her first draft process and what she’s done in response.

Zero to Book: Don’t Sweat the Title, Silence Your Inner Editor, and Forge Ahead with Your First Draft

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: Strategies for B2B Podcasting, with Clark Buckner appeared first on Copyblogger.


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