I write my best drafts in my head while taking a walk or washing dishes.
But in order to complete those drafts, I need to transcend the solitary activities that enabled me to write them and tap into the minds of the people I’d like to reach. I need to strategize how I’m going to turn my ideas into refined digital content.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you get out of your own mind and effectively spread your message to the right people through smart content. You’ll learn:
- How to position your ideas for content marketing success
- How to reach your ideal clients and customers
- How to write for an online audience
You know what else I can do while taking a walk or washing dishes? I can listen to podcasts. Content I want to hear goes straight into my ears.
If you’d like more information about using valuable podcast content to drive digital commerce, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, August 27, 2015.
Space is limited, so grab your spot right now!
Start a Podcast to Attract Attention and Seed Your Content Library
As you work your way through the material below, think of these lessons as a mini content marketing course.
5 Smart Content Strategies from a Stellar Marketer of Ideas
We often need to market our ideas before we can do any business.
Which is why Sonia Simone says:
For my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.
You think your product or service is a hard sell? Try astrophysics.
Check out 5 Smart Content Strategies from a Stellar Marketer of Ideas for tips that will help you speak about the ideas that matter to you.
Empathy Maps: A Complete Guide to Crawling Inside Your Customer’s Head
We’ve all seen empathy used in advertising. They are the commercials that pull on your heartstrings and make you smile or cry.
Do you empathize with your ideal clients or customers before you create the content you want them to consume?
Demian Farnworth reveals how to empathize with your audience in Empathy Maps: A Complete Guide to Crawling Inside Your Customer’s Head. We also have a free empathy map PDF you can download and start using right away, as you follow Demian’s instructions.
6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption
Reading information online isn’t like reading a physical copy of a nonfiction book. That’s why Pamela Wilson says:
We consume online content differently, so as content creators, we have to write it differently.
Reading online content isn’t worse than reading a physical book or better. It’s just different, and Pamela will help you adapt to that reality so you can create stronger digital content.
Accelerate your content marketing education
Use this post (and save it for future reference!) to accelerate your content marketing education in a fun, manageable way.
We’ll see you back here on Monday with a fresh topic to kick off the week!
The post 3 Resources to Help You Spread Your Message to the Right People with Smart Content appeared first on Copyblogger.