Your Most Valuable Intellectual Property (Plus, How to Compensate Partners)

un-intellectual-property

We’re all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them?

Creative freelancers are thought of as service providers, but what they’re really selling is their copyright in the work product they create for clients. This has special implications on both sides of the transaction.

But the true area of confusion that persists is copyright when it comes to web content. Is attribution okay? What about a link? Maybe a disclaimer?

Copyright law is strict in favor of creators, and yet, a more laissez faire attitude often makes better sense. There are other IP rights, however, that you should defend with a vengeance.

In this episode of Unemployable with Brian Clark, Brian discusses:

  • The critical importance of work for hire agreements
  • The misunderstanding of content syndication
  • How to crucify a content infringer (and why you shouldn’t)
  • What to do if someone sullies your brand
  • The protect it or lose it aspect of trademark
  • Listener Question: How much equity should you give a partner?

Click Here to Listen to

Unemployable with Brian Clark on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Your Most Valuable Intellectual Property (Plus, How to Compensate Partners) appeared first on Copyblogger.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s