Are you sending the right people, the right messages, at the right time?
Or are you annoying people with irrelevant, unhelpful clutter?
In this episode of The Mainframe, Chris Garett and Tony Clark reveal:
- How to get started with segmentation
- What segmentation can do for your business and also your customer experience
- Why you should go beyond simple email suppression
- How to turn your email segmentation into a choose your own adventure
- The magic of onboarding, and how it could be your secret weapon
The Mainframe on iTunes
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