Darren Rowse Opens Up About the Strategy Behind His New Show


People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right?

Now he does. And he joins The Showrunner hosts Jerod Morris and Jon Nastor for an inside look at the launch strategy behind his long-awaited show.

To start, they take you behind their strategy for conducting a 2-on-1 interview. It can be tricky and often requires planning and organization to do well.

Then Darren joins Jerod and Jon all the way from Melbourne, Australia to let them inside his mind during the week of his podcast launch.

They ask him a number of questions, including:

  • Why did he finally decide to start a podcast?
  • What have been Darren’s two biggest challenges in launching a podcast — despite all of his experience and the size of his audience?
  • How is he managing the production and publishing process for his 31-episodes-in-31-days launch strategy?
  • Why did Darren design his podcast launch around repurposed content?
  • How did his show’s current sponsorship come about? (And was he always planning on having a sponsor?)
  • Would Darren have fully sponsored his own show (like Rainmaker.FM does) if he had not secured a sponsor?
  • What advice would he share with fellow showrunners who want to follow his model of launching a podcast that has intrinsic, direct, and indirect profitability from the start?
  • And … once the initial daily launch is over, what will the regular schedule be?

As you’d expect, Darren provides thorough and insightful answers.

Click Here to Listen to

The Showrunner on iTunes

Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Darren Rowse Opens Up About the Strategy Behind His New Show appeared first on Copyblogger.


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