Why LinkedIn is an Essential Part of Your Content Marketing Strategy


Do you think LinkedIn is just a fancy job board? Well, think again!

In this episode of The Missing Link with Sean Jackson, Jason Miller from LinkedIn shares case studies that will completely change your perception of this powerful social media platform.

Sure, LinkedIn is great for job seekers, but in reality it does a lot more. And while some smart online marketers are using LinkedIn as part of their content marketing, for most, they are just scratching the surface of what can be achieved.

Jason Miller, Senior Content Marketing Manager for LinkedIn, shares a number of case studies and tactical ideas that will not only alter your perception of marketing on LinkedIn but also excite your creative imagination.

If you are serious about finding new and interesting content marketing ideas, then you will not want to miss this episode of The Missing Link.

Special note: Don’t forget to sign up for our exclusive LinkedIn discussion group by sending a text message to 414-11 with the keyword MYLINK.

In this 23-minute episode of The Missing Link, host Sean Jackson and Jason Miller discuss:

  • Why LinkedIn is more than a job board
  • Key stats about the scope and reach of LinkedIn
  • How consumer brands are using LinkedIn
  • Unique features in LinkedIn that marketers should consider

Click Here to Listen to

The Missing Link on iTunes

Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Why LinkedIn is an Essential Part of Your Content Marketing Strategy appeared first on Copyblogger.


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