What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication.
Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post.
How could this be a good thing? Easy. It broadens your reach and exposure to new audiences without demanding you invest more time in creating new content.
You can do the same thing on new social media sites, too, like Medium and LinkedIn. These platforms give you a publishing opportunity without the gatekeepers at big media sites.
But there are risks involved. Hosts Demian Farnworth and Jerod Morris focus on Medium first.
In this 22-minute episode, Demian Farnworth and Jerod Morris discuss:
- The number one reason Demian failed on Medium
- The curious 130-year history of content syndication
- What you need to do to actually grow a responsive audience on Medium
- Publishing on Medium: the good, bad, and ugly
- The man who figured out how to make Medium work
The Lede on iTunes