In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there.
The discussion continues into the importance of content marketing with regard to link building and how content has always been the core of linking — but how much more important rich content is to the other pillars of digital marketing.
After discussing creating content that helps an entire company, Loren explains ways to distribute that content using internal and third-party channels, including email and social media, to spread a brand’s storytelling to the advocates who matter most, the customers.
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