Does Audio Create Authority Faster Than Text?

Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority. It’s an interesting finding, especially with the mainstream emergence of podcasting. We’ve already discussed how audio is

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The post Does Audio Create Authority Faster Than Text? appeared first on Copyblogger.

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