How to Create Exquisite Subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex. Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger. And now she is scrolling down the page, evaluating whether or not

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The post How to Create Exquisite Subheadlines appeared first on Copyblogger.

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